ENG

CI Introduction 


Visualizing the Journey Towards a Comfortable and Happy Future with Customers. 


AJ's CI is built on customer-centricity and innovation. It consists of a powerful red color symbolizing the commitment to accepting challenges and passion for providing the best service, along with a simple design.


AJ CI


AJ's CI is the Core Asset that Emphasizes the Brand's Presence. 


Usage should be avoided below the minimum specified size to prevent visual distortion. Additionally, adjustments in the digital environment should be made according to the grid system's proportions.


Color System 


AJ's Distinctive and Vibrant Color System 


AJ's color system maintains brand consistency through specified colors. 

If separate ink cannot be used in the production process, the specified colors should closely match by referring to the 

4-color mix.

Primary Colors 

Secondary Colors 


Color Usage Guidelines 


AJ's Proactive Approach to Color Utilization 


To consistently uphold AJ's brand image, colors should be applied as outlined below. For optimal results, it is recommended to build a limited color version using the specified colors.

WHITE

RED

GRAY

DARK GRAY

GOLD


Whitespace Guidelines 


Minimum Whitespace Regulations for Clear Message Delivery 


To convey AJ's distinct and vibrant color system effectively, a separation space between the symbol mark and the background must be ensured. Therefore, during reproduction, the minimum margin regulations defined below must be adhered to.

CI Introduction 



Visualize the Journey Towards a Comfortable and Happy Future with Customers.


AJ's CI is built on customer-centricity and innovation. It consists of a powerful red color symbolizing the commitment to accepting challenges and passion for providing the best service, along with a simple design.


AJ CI



AJ's CI is the Core Asset that Emphasizes 
the Brand's Presence. 


Usage should be avoided below the minimum specified size to prevent visual distortion. Additionally, adjustments in the digital environment should be made according to the grid system's proportions.

 


Color System 



AJ's Distinctive and Vibrant Color System 


AJ's color system maintains brand consistency through specified colors. 

If separate ink cannot be used in the production process, the specified colors should closely match by referring to the 

4-color mix.


Color Usage Guidelines 



AJ's Proactive Approach to Color Utilization 


To consistently uphold AJ's brand image, colors should be applied as outlined below. For optimal results, it is recommended to build a limited color version using the specified colors.


Whitespace Guidelines 



Minimum Whitespace Regulations for Clear Message Delivery 


To convey AJ's distinct and vibrant color system effectively, a separation space between the symbol mark and the background must be ensured. Therefore, during reproduction, the minimum margin regulations defined below must be adhered to.

 

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9, Jeongui-ro 8-gil, Songpa-gu, Seoul, Republic of Korea | Business Registration Number: 214-86-48586
COPYRIGHT © 2023 AJ ALL RIGHT RESERVED
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9, Jeongui-ro 8-gil, Songpa-gu, Seoul, 

Republic of Korea

Business  Registration Number: 214-86-48586

COPYRIGHT © 2023 AJ ALL RIGHT RESERVED